The fashion industry accounts for a massive 10% of the world’s total carbon footprint. Whilst big fashion brands are part of the problem, they can also be part of the solution.
What is ethical & sustainable fashion?
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Unlike fast fashion brands, ethical and sustainable fashion considers the sourcing, manufacturing and design process behind a product. It takes into account the full lifecycle of the product, from its environmental impact and the workers that produce it, to the consumers who purchase it (you and I!)
Sustainable fashion focuses more on the environment, including what materials are use, how products are package and energy saving initiatives.
As well as trying to reduce the 13 million tonnes of textile waste produced each year. The short lifecycle of many clothes produced via fast fashion adds to the waste produced worldwide, meaning one of the biggest goals of sustainable fashion is to buy less and use items for longer.
The latest item from Timberland and a personal fave is their Scar Ridge Downfree Parka Coat, made with Thermore Ecodown Fibres which come from 100% recycled plastic bottles. Pretty cool, right?
As Levi’s is such a big name in the denim industry and is sharing their initiatives with other brands too. Reaching goals like this will have a big impact on climate change mitigation.
It takes over 2,000 gallons of water to make just one pair of jeans (shock, I know), so some brands are now looking into how they can cut down on their water usage.